Journal Paper

Paper Title - Using Eye Tracking to Analyze User Interest in Tourism Website: A Case Study


Abstract
visitigjogja.com is an official tourism website that’s built by Yogyakarta Regional Tourism Department. This website was built with the goal of becoming a tool for travelers to know about tourism places at Yogyakarta. But, visitingjogja.com has the lower rank than similar tourism website. This study is conducted to know about user interest of visitingjogja.com web page. User interest will be known by analyzing user eye movement. Eye movement will record with The Eye Tribe eye tracker. This study got the result that user has more interest on image than text. Index Terms- visitingjogja.com, Yogyakarta, eye movement, user interest


Author - Felisia Novita Sari, Paulus Insap Santosa

Citation - Felisia Novita Sari   ,   Paulus Insap Santosa   ,   Felisia Novita Sari, Paulus Insap Santosa " Using Eye Tracking to Analyze User Interest in Tourism Website: A Case Study " , International Journal of Industrial Electronics and Electrical Engineering , Volume-5,Issue-1  ( Jan, 2017 )

Indexed - Google Scholar


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| Published on 2017-03-09