Using Eye Tracking to Analyze User Interest in Tourism Website: A Case Study
visitigjogja.com is an official tourism website that’s built by Yogyakarta Regional Tourism Department. This
website was built with the goal of becoming a tool for travelers to know about tourism places at Yogyakarta. But,
visitingjogja.com has the lower rank than similar tourism website. This study is conducted to know about user interest of
visitingjogja.com web page. User interest will be known by analyzing user eye movement. Eye movement will record with The
Eye Tribe eye tracker. This study got the result that user has more interest on image than text.
Index Terms- visitingjogja.com, Yogyakarta, eye movement, user interest